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Numbers Don’t Lie: Business Blogging Works
You’ve got a business blog. It’s grown dusty from disuse, nobody visits, nobody comments, best to leave it in your website’s digital attic, right? An impressive new benchmarking study by HubSpot...
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Marketing to Management: The 4 Stages of a Company, Its CEO
Question: If you are a CMO or other marketing executive new to an organization, what is the first and most important audience you must successfully understand and sell? The company CEO, of course....
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Does Your Company Want Social Media Followers – or Listeners?
Want to know the secret sauce to increasing your company’s social media likes, followers, friends, tweets, pins, etc.? Want that one ‘trick’ that few if any social media experts recommend but, over...
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Why Journalists Make Good Content Marketers
What do your content marketing struggles and my success in kicking the butt of the world’s second biggest brand (in a friendly, co-productive kind of way) have in common? In a word, journalism. First,...
View ArticleSMB Marketing On a Lean Budget
Marketing costs money and most SMBs don’t have a lot of it lying around. I’m no different. Which is why I’m frugal with my own marketing efforts as well as those I execute for clients. So in this post...
View ArticlePreparing for Unexpected SMB Website Visitors
Remember when you were little and your mom would remind you to put on clean underwear because you never knew when you might get in an accident? Or to keep your room clean for any unexpected visitors?...
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Ensuring Your Web Pages Get an F
Because I spend a lot of time researching marketing topics for my clients’ white papers, I stumble across little gems that can be of benefit to others, be they clients or not. Today’s addition to the...
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Resolution 2013: Put an End to Cowbell Marketing
If you’re a small- to mid-sized business (SMB) chewing on your 2013 marketing plans, my advice is to put an end to cowbell marketing. I define cowbell marketing as promotional pablum, full of sound and...
View ArticleThe Single Dumbest Blog-Avoidance Excuse by SMBs
In case you missed it, I wrote a piece for MarketingProf’s Daily Fix the other day taking apart the single dumbest blog-avoidance excuse by SMBs (small and medium sized businesses): Not enough time....
View ArticleThe Second Dumbest Excuse for Failing to Blog
Recently I wrote a post for MarketingProfs’ Daily Fix taking aim at what I consider the #1 dumb excuse companies use for failing to blog: not enough time. Because all of us seem to love lists, today...
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One of Blogging’s Hidden Gems: Learning
In my previous two posts I wrote about a couple of the bigger mistakes companies making in failing to blog. Today I want to briefly touch on one of blogging’s hidden gems: learning. There are many...
View ArticleWeb Content: The Gift that Keeps on Giving
Back in the nascent days of the Web I served as a kind of erstwhile online director (nobody knew what the hell they were doing then) for the American Red Cross’s national headquarters. While most of...
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Five Simple Tactics for Great Content Marketing
I’m drowning. Literally drowning in marketing advice from every yahoo who has hung up a digital shutter announcing he’s a marketing guru. Most of the advice is either ‘marketing lite’ or, in the words...
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Finding Your Kernel of Marketing Truth
In journalism as in literature it is known as the ‘lede’ or, more popularly, the ‘lead,’ those all-important opening lines that – along with the title – combine to ‘sell’ the reader on the content that...
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The Story on Corporate Storytelling
I took some time off blogging to do some extensive research into the art of storytelling. The hunt has been fascinating and taken me into unanticipated areas of study that, collectively, confirm just...
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Fact vs. Fiction: Story’s Amazing Powers of Persuasion
When it comes to the content we consume, it’s fairly obvious that we turn to nonfiction for the information from which we want to learn and fiction to escape from life’s realities. Obvious, perhaps,...
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Leveraging the Human Brain’s Hunger for Story
When you sleep, do you dream of dragons or dolphins, of mortgage anxieties or brownie recipes? When you were choosing a college elective, were you more likely to pick “The Rise and Fall of the Roman...
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Why Left-Brain CEOs Need Right-Brain Storytellers
Spend enough years in marketing and you’re bound to stumble across the CEO or business founder who genuinely struggles with the process of articulating the story behind his or her business. They know...
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What’s Your Corporate Pickup Line?
Most children at one time or another have been admonished not to say anything unless it’s really worth saying. It’s a shame more corporate messengers don’t take such advice to heart. Because, really,...
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Get Back to Basics and Win on the Web
If current trends continue, the Internet will reach a major milestone this year: one billion websites. Incredibly, by 2015 that number is expected to double. If you’re a website owner looking for...
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